NEW TERMINAL T2

City Scroll / City of Belgrade – outdoors

City Scroll Display is a rotating outdoor LED-backlit large format billboard. These displays are set at strategic places in downtown Belgrade. Each display contains 5 advertisements that rotate at a 7 second interval, which creates a dynamic effect that is sure to draw the attention of passersby. The psychological impact of this type of advertising is significant as it causes impatience with passengers waiting for the ad to change. Marketing-wise, this location is very important for company branding as it introduces specific products and services to both drivers and pedestrians.